The Business of
Dreaming
Wendy Pannier has
conducted workshops and dream groups with cancer patients for the
past 10 years. She is currently President of IASD. She and
Tallulah Lyons are implementing a second-year grant to IASD from
the Lloyd Symington Foundation to expand their work in cancer
support communities across the country.
Justina Lasley, MA, USA,
is Director of the Institute for Dream Studies. She recently
published Honoring the Dream: A Handbook for Dream Group
Leaders and In My Dream…, a dream journal.
Justina’s special interest is in using dreams as a spiritual
source for personal growth. She has led groups, presented lectures
and workshops for over fifteen years.
Sheila McNellis Asato,
(USA), founder of Monkey
Bridge Arts, LLC, a
center dedicated to the growth, transformation and healing of
individuals and the community through the arts, dreaming and
creative development. She is in the final stages of completing her
MA in Human Development at St. Mary’s University of Minnesota.
Nicole Gratton is the
founder and director of the Dream School Nicole Gratton in
Montreal. She has written twelve books in French on the subject of
dreams and sleep, two of which have been published in Italian. She
teaches dream classes and writes for many magazines in Quebec
(Canada).
Janet S. Steinwedel, PhD,
(USA), in Human and Organizational Systems. Having completed an
exploratory study for her dissertation on using dreamwork in
leadership coaching, she has started her own business, Leader’s
Insight, where coaching is her primary work. She has worked
with Leadership and Organizational Development for 20 years,
mostly in large corporations.
Abstract
Dreaming not only nourishes
individuals, but it also nourishes the community. Contemporary
dream workers are bringing dreaming out into the world in a
variety of ways that are enhancing the lives of dreamers as well
as the dreams themselves. In this panel, four entrepreneurs will
share their experiences of creating and running dream based
businesses.
Justina Lasley in Following Your Dreams to Success will discuss
her path toward founding the Institute for Dream Studies. She will
discuss how opportunities, synchronicity, mentors, IASD, training
and graduate programs, writing and publishing led the way to
creating a learning center for dream workers. She will also share
tips for following one’s desire and interest, creating an
identity, cultivating respect in one’s field, developing business
skills that will allow one to move into the business of dreaming.
In
Planning to Succeed – The Nuts and Bolts of Starting a Dream
Business, Sheila Asato will share how she has brought dreaming
together with her work in the studio arts. As the founder of
Monkey Bridge Arts, she has found that dreams alone are not enough
to start a business. Learning how to think like a business person,
creating a business plan, doing market research, finding practical
support, and developing a diverse audience have allowed her to
bring her passions out into the public in a way that is meaningful
and is leading to success. Sheila will review the practical steps
she has taken to get her dream business off to a flying start.
In
the third presentation, Running a Dream Business, Nicole Gratton
has found that being a small business owner requires a variety of
skills. Nicole will address four key areas essential to success
including juggling one's public identities as consultant,
teacher/facilitator, professional speaker, and dreamwork
practitioner. Tips for getting the word out through marketing
tools such as business cards and pamphlets, advertising, the
internet, networking, and writing. How to organize oneself for
action by reading business newspapers, taking sales courses, and
giving back to the community through consultation, workshops, and
speeches. And finally, the importance of harmonizing one’s
professional and spiritual mission through daily meditation, dream
incubation and by being a pure channel for Spirit.
Finally, in Dreamwork and Executive Coaching, Janet S. Steinwedel,
PhD asks the question, is there room for dreaming in the corporate
world? In this presentation, Janet will share how she has
incorporated dreamwork into an executive coaching practice.
Through a case study, she will explore the benefits and challenges
of bringing dreamwork into the coaching relationship, as well as
addressing the power of coaches doing their own dreamwork, noting
how it can affect their work.
